Privacy Policy
Who We Are
This privacy policy explains how we collect and use your personal information when you sign up for updates about Yume.
- Company: Yume Health Ltd
- Email: [email protected]
- Address: 57 Kingsland High Street, E8 2FA, London, UK
What Information We Collect
When you sign up for our mailing list, we collect:
- Your email address
We do not collect any other personal information unless you choose to provide it when contacting us directly.
How We Use Your Information
We use your email address to:
- Send you notifications when Yume officially launches
- Occasionally send you news and updates about Yume
- Respond to any questions or feedback you send us
Our Legal Basis
Under UK and EU data protection law, our legal basis for processing your email address is your explicit consent, which you provide by ticking the opt-in box when signing up.
Third-Party Services
We use Mailchimp to manage our email list and send communications. Mailchimp is a data processor that handles your email address on our behalf. Mailchimp has appropriate security measures in place and complies with data protection requirements.
Your data may be transferred to and stored on servers outside the UK/EU, but only with companies that provide adequate protection for your personal information.
Data Retention
We will keep your email address until you unsubscribe from our mailing list. After you unsubscribe, we will delete your information within 30 days, except where we need to keep records for legal compliance purposes.
Your Rights
You have the following rights regarding your personal information:
Right to Access: You can request a copy of the personal information we hold about you.
Right to Rectification: You can ask us to correct any inaccurate information.
Right to Erasure: You can request that we delete your personal information.
Right to Withdraw Consent: You can unsubscribe from our emails at any time by clicking the unsubscribe link in any email we send you, or by contacting us directly.
Right to Data Portability: You can request that we provide your data in a portable format.
Right to Object: You can object to us processing your personal information for marketing purposes.
To exercise any of these rights, please contact us using the details provided above.
Data Security
We take the security of your personal information seriously and use appropriate technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction.
Cookies and Analytics
What Cookies We Use
Essential Cookies: Required for basic website functionality (these don't require consent).
Analytics Cookies: We use PostHog to understand how visitors use our website. This helps us improve the user experience. PostHog may collect:
- Pages you visit and time spent on our site
- Your general location (country/city level)
- Device and browser information
- How you interact with our website
Your Cookie Choices
You can accept or decline analytics cookies through our cookie banner. Your choice will be remembered for future visits. You can change your preference at any time by clearing your browser cookies and revisiting our site.
Third-Party Analytics
PostHog processes analytics data on our behalf and may transfer data internationally. PostHog has appropriate security measures and data protection safeguards in place.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated “last updated” date. For significant changes, we may also notify you by email.
Complaints
If you have concerns about how we handle your personal information, you can contact us directly. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.
Contact Us
If you have any questions about this privacy policy or how we handle your personal information, please contact us at [email protected].